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Broadcasting in America: A Survey of Electronic Media (9th Edition)

Author:

Sydney W Head, Thomas D. Spann, Michael A. McGregor

Title:

Broadcasting in America: A Survey of Electronic Media (9th Edition)

Category:

Engineering & Transportation

ePub ebook size:

1600 kb

PDF ebook size:

1425 kb

Other book formats:

FB2, DJVU, CB7, MOBI, IBOOKS

Rating:

4.4

ISBN10:

0205555349

ISBN13:

978-0205555345

Publisher:

Pearson; 9 edition (September 25, 2000)

Language:

English

Subcategory:

Engineering

Broadcasting in America: A Survey of Electronic Media (9th Edition) by Sydney W Head, Thomas D. Spann, Michael A. McGregor
As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

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